When the team of experienced mixologists at Lady Bird Mixer Co. had finally had their fill of snoozy, soft mixer options, they set out to concoct their own solution. The result? Bold flavors that defy the status quo in true Texas fashion. Where well-established competitors leverage their “delicate aromas” and “gentle bitterness,” Lady Bird’s lively flavors dare to break the rules and pay homage to the brand’s “go big or go home” philosophy.

A mixer is only as good as its mate, right? Wrong! Much the contrary, in fact. The average mixer consumer is often painted with overbroad strokes; it’s assumed that folks buy mixers as a way to easily down their drinks, with little-to-no regard for taste or the drinking experience. These fallacious perceptions, however, opened a window of opportunity for Lady Bird. For the first time, consumers who value down-to-earth flavors could reach for a beverage that tastes just as good when sipped straight as it does with a spirit. Finally, a mixer as diverse as its drinker!

Bottling the spirit of Texas requires a design that authentically engages a multitude of senses. Custom cacti embossments envelope each bottle to bring a tactile feel to the consumer’s hand and connect a sense of touch to the prickly experience of a well-carbonated drink. Brilliant paintings on both the label and the 4-pack emotionally link the diverse Texan landscape to the diverse expressions of each Lady Bird flavor. By honoring the difference in the details, Lady Bird’s design is one that proudly holds just as much authenticity on the outside as it does on the inside.