ABOUTWORKCLIENT WINSCONTACT
ABOUTWORK
CLIENT WINSCONTACT
ABOUTWORK
CLIENT WINSCONTACT
OUR PROCESS
Strategic & Creative
From Start To Finish
Good design without good strategy is like buying a gift without thinking about who you’re giving it to. Good strategy without good design is just good intentions with zero follow-through. We unpack who you are and who your consumer is, so we can pack it back up into a brand that creates connection. As for the good product - well that’s where you come in!
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EXPLORE
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CONNECT
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EXCITE
What We Offer
The truth is more compelling.
UNPACKING WHO YOU ARE
We work with clients that have good stuff on the inside. We start with more listening and less telling to understand the truths about you and your product. Experiencing jittery excitement - maybe even worry about your brand? That’s a sign - a good sign by the way – that you care. You’re giving something to the world - do it with genuineness.
Deep understanding leads to connection.
unpacking THE CONSUMER
To give something of value you have to deeply know and care about the one you’re giving to. People feel loved - not by things - but by what those things say about the giver. We believe when you care about your consumer, they tend to respond in turn. Do you know your consumer as well as you know your own product? 
Great things come in great packages.
PACKING IT ALL UP
Do you have a great product? Does your consumer know it’s great? Your brand and package signal the quality of your product, who you are, and who your consumer is – all without saying a word. Is it saying the right thing? We unpack you and your consumer so we can pack it all back up with relevance and authenticity.
What We Offer
EXPLORE
1
CONNECT
2
EXCITE
3
UNPACKING WHO YOU ARE
We work with clients who have good stuff on the inside. We start with more listening and less telling to understand the truths about you and your product. Experiencing jittery excitement - maybe even worried about your brand? That’s a sign - a good sign by the way – that you care. You’re giving something to the world - do it with genuineness.
UNPACKING THE CONSUMER
To truly give something of value to another, you have to deeply know and care for the one to whom you're giving. It's not things that make people feel loved, but instead what those things say about the the relationship between the giver and the receiver. We believe that when you understand and care about your consumer, they tend to care in return. Do you know your customer as well as you know your own product?
PACKING IT ALL BACK UP
Do you have a great product? Does your consumer know it’s great? Your brand and package signal the quality of your product, who you are, and who your consumer is – all without saying a word. Is it saying the right thing? We unpack you and your consumer so we can pack it all back up with relevance and authenticity. 
unpacking brand truth
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What We Offer
STRATEGY

• Empathy, discovery, & insights
• Market & consumer research
• White space analysis & value proposition
• Brand narrative

IDENTITY

• Naming
• Logo & identity system
• Brand voice
• Brand guidelines & toolkit

PACKAGING

• Landscape assessments & strategies
• Verbal & non-verbal communication hierarchy
• Product line architecture
• Production (print, industrial design, etc.)

APPLICATION

• Photography, videography, CGI, etc.
• B2B (sales materials, pitch decks, etc.)
• B2C (POS, print or digital ads, etc.)

Unpacking brands gets us as excited as kids on Christmas!
Our Team
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Wes Wooddell
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Wes Wooddell
Wes Wooddell
Founder & CEO
Wes found his passion for both entrepreneurship and packaging design as a young freelancer. (At some point between snacking on chips and surviving on eggs, he realized creatives don’t have to be starving artists.) He’s driven by a desire to encourage both business founders and creatives to find fulfillment in the things they make and pursue. He loves learning about products and adopting healthier products into his life. Wes is husband to Nancy and father to Adelina Grace, Emberly Faith and Isla Louise (officially a girl dad). In his free time, he enjoys Brazilian Jiu Jitsu, slack lining and taking his girls to local swimming holes.
Wes Fang
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Wes Fang
Wes Fang
Director of Business Development
Wes Fang is a native Austinite who shares a passion for helping entrepreneurs grow and scale their businesses for success. In the past, Wes served as an executive at a digital agency specializing in personal branding for entrepreneurs and CEOs, as well as an executive at a business media company. Prior to that, he spent time in publishing, representing over 35 NYT/WSJ best-sellers, and in venture capital, where he led the due diligence for over 25 companies and conducted over $20MM in transactions. Outside of work, Wes enjoys spending time with his wife, cooking, and playing board games.
Danielle Fuller
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Danielle Fuller
Danielle Fuller
Brand Strategist
Danielle has over 20-years of experience leading global and domestic teams in the development of award-winning work across a range of international Blue Chip, smaller domestic and not-for-profit clients. Danielle blends a background in account management and strategic planning to develop impactful strategies for her clients, grounded in their business realities. After stints in NYC, LA, Chicago and Boston, she returned to her home state of Colorado to get back to her roots. She is a proud momma of a teenage son and spends her free time unplugging in nature or re-centering on her yoga mat.
Chelsea Lish
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Chelsea Lish
Chelsea Lish
Brand Director
Growing up watching tv for the ads, and now on TikTok just for the brand-fluencers, Chelsea has cultivated a lifelong passion for brands and their power to influence and reflect culture. As a Brand Director, she has partnered with a variety of clients from QSR to CPG to retail, to ensure their brands make meaningful connections with customers. As a wife and mom of two (plus a dog), she loves finding stroller-friendly trails and breweries with playgrounds.
Eric Bruno
Eric Bruno
Brand Strategy Consultant
Eric finds fulfillment helping startups, mentoring entrepreneurs, and teaching at the University of Colorado, Leeds School of Business. He has 20+ years of strategic planning and consumer insight experience, has worked with 85+ CPG companies from niche pharmaceuticals to Kraft, and earned a Masters in Integrated Marketing at Northwestern University in Evanston, IL. After 10+ years working for the largest agencies in NYC, Eric moved to Boulder, CO where he’s still detoxing from subway platforms and finds inspiration by trail - he’s yet to run into a bear. He’s married to Lynn with whom he shares 2 kids.
Eric Bruno
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Abby Mumme
Abby Mumme
Project Manager
Abby is a creative project manager who has perfected the art of making work acquaintances feel like real life friends. With experience in a variety of roles at scaling companies, she loves helping transform creative visions into strategic realities. Abby lives in Oak Cliff in Dallas, TX with her husband, Bradley, and her baby boy, Wells. In the summer, you’ll find them backpacking in the mountains of Colorado. In other seasons, you’ll find Abby drinking a cup of coffee around their neighborhood, hosting a dinner party, or riding her Peloton (and trying to convince you to buy one too!)
Abby Mumme
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Mars Kampa
Mars Kampa
Ambassador of Creative Culture
Marcellina, aka “Mars” has a 30+ year career in the advertising and design industries. She has worn many hats, studio manager, creative resource manager and project manager, among them. She is one of the founding members of AIGA Austin, and sits on the curatorial board of Pecha Kucha Austin. With a wealth of industry experience combined with a caring demeanor, she is a source of encouragement and wisdom to many in Austin’s creative community. Currently she and her husband, designer David Kampa live in the small town of Smithville, Texas and will take any interested parties on a Tiny Town Tour in the golf cart.
Mars Kampa
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Mary Daniels Valles
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Mary Daniels Valles
Mary Daniels Valles
Lead Designer
Mary is a “Swiss Army Knife” – she can switch from strategy to production instantly. An excellent team player, she sharpens everyone she works with. She’s been a maker since childhood, crafting custom gifts, sewing outfits, and painting Beatles posters. If there’s something she wants, she finds a way to get it. It’s no wonder that she found herself in this profession – she’s still solving challenging problems with creative thinking. When she’s not bringing brands to life, Mary enjoys dancing salsa and bachata with her husband Pablo, finding new places to eat, and buying plants that won’t die in her apartment.
Emily Preble
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Emily Preble
Emily Preble
Designer and Business Development
Emily has a unique mix of refined raw talent which she continually pushes to perfect. On top of design, her skillset includes illustration and copywriting. As a former D1 collegiate athlete, she’s a team player with a competitive edge that loves creating brands that “win” in the marketplace. When she’s not applying her relentless enthusiasm to projects, she’s trying a new cooking recipe, finessing her Ron Burgundy impression, or dominating laser tag (be warned, her competitive nature and team ferocity has led to her being banned from numerous laser tag establishments) – she’s someone you want on your team.
Unpacking brands gets us as excited as kids on Christmas!
Ready to start a project?
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