Being from the valley between Texas and Mexico, Credo founders Adam, Maddy, and their daughter Addy have high standards when it comes to Tex-Mex food. However, while switching to a vegan diet they began to understand the way meat and dairy adversely affected their health. Looking to improve the overall health of their friends and family, they set out to create a more plant-friendly alternative and Credo Foods was born.

While a vegan diet is a healthy one, the majority of consumers are unwilling to give up animal products altogether. Yet Americans are awakening to the fact that they need to consume more plants. They’re torn between what is better-for-you, and what is fun and tasty. Furthermore, queso is all about social eating, chips, and margaritas – is it possible to have your queso and eat it too?

We first eat with our eyes. The same goes for packaging. If it looks appetizing, it’s flying off the shelf and into the cart. We positioned Credo’s Cashew Queso around the fun of sharing food. Using vibrant colors, melty queso imagery, and fun cashew characters we conveyed the idea that even though the ingredients might be a little different, the familiar flavor we know and love is still there, only this time it’s a bit healthier.