Being from the valley between Texas and Mexico, Credo founders Adam, Maddy, and their daughter Addy have high standards when it comes to Tex-Mex food. However, while switching to a vegan diet they began to understand the way meat and dairy adversely affected their health. Looking to improve the overall health of their friends and family, they set out to create a more plant-friendly alternative and Credo Foods was born.

While a vegan diet is a healthy one, the majority of consumers are unwilling to give up animal products altogether. Yet Americans are awakening to the fact that they need to consume more plants. They’re torn between what is better-for-you, and what is fun and tasty. Is it possible to have your queso and eat it too? If so, why stop at queso? Can you experience the joy of other nostalgic snacks with the mindful discernment consumers are moving toward today?

We eat with our eyes first. The same goes for packaging. If it looks appetizing, it’s flying off the shelf. For Credo’s Cashew Queso, bright colors, melty visuals, and playful cashew characters signaled that while ingredients changed, the familiar flavor stayed—only healthier. Research revealed more: consumers craved nostalgic foods (only without the junk). Strategic insights led to product innovation: a modern vegan twist on a classic, packaged in a bold, nostalgic spray can.