Austin, Texas based Packaging Design

Whole Note Baking Mixes

Searching for healthy, flavorful, and gluten-free recipes to remedy the challenges of Celiac Disease, Paul Morris (Founder of Whole Note) went through countless iterations to perfect the flavor and texture of every product - all to the sound of classical music in his kitchen. We developed messaging and branding to communicate the authenticity of Paul’s personal journey in creating the mixes. In addition to using design and language to connect with consumers, it was important to us that the photography was the biggest and tastiest photography in the shelf space. 

Our Role

 Brand Strategy, Logo design, Packaging design, Collateral 

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Wooddell Design has been tremendously helpful to our business and a delight to work with. Wes and his agency listen well and make sure they really understand the brand and products, then bring very creative ideas and insights about through effective, artistic communication and product packaging. The tag-lines they developed for the brand were a testament to how well they listened and understood our brand voice. When we rolled out our new packaging, we were told many times by store employees that it was the best on the shelf — even in comparison with all the national brands!

Paul Morris, Founder & CEO of Whole Note Baking Mixes