Austin, Texas based Packaging Design

Vital Farms Pasture-Raised Eggs

When Vital Farms initially engaged our services they had 5 unique carton styles that all contained a very similar product. The cartons lacked a recognizable presence of their name and brand, which was leading to consumer confusion. Wooddell Design was tasked with finding a solution that allowed Vital Farms to retain a unique, artistic approach to each egg line while simultaneously building equity in the Vital Farms brand as a whole. We built upon their existing chalkboard themed carton. The Organic line took the form of elegant line-work on craft, while the Non-GMO packaging line was created in watercolor. Line extensions followed as product innovation came with the brand's success. 


Brand Strategy, Packaging design (original chalkboard design by Dana Tanamachi)

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Wooddell Design Co.’s methodical and measured approach to evaluating our needs gave us a better perspective on how brand identity should drive growth. Armed with that, WDCo was able to completely revamp our line. This not only wove a consistent thread of brand identity through our existing products, but gave us a very clear structure and aesthetic for future innovation. With this, we’ve exceeded even our most optimistic sales projections, acquired new customers and new business at a rate that our sales team can hardly keep up with. The work is not only of the highest quality, but Wes is a phenomenal partner in the design process, patient when he needs to be, but fast and efficient when timelines require it. Over and over, projects are delivered on schedule, above expectation, and beyond satisfaction! 

Dan Brooks, Bard of the Brand at Vital Farms